Our 'raison d'être' is to offer you tailor-made amenities that meet your needs and respect nature.


News of Groupe GM

Groupe GM announces ALQVIMIA, the new hotel line inspired by the essence of the Pyrenees.

Alqvimia is a true sensory and holistic odyssey that exquisitely combines the ancient art of aromatherapy with cosmetic innovation.

Discover here this new brand, fully aligned with our environmental programme Care About Earth, presented in innovative large-capacity dispensers.


Groupe GM announces a remarkable hotel line with the iconic lifestyle brand TRUSSARDI, marking the inception of an exciting partnership. Reflecting Trussardi’s contemporary take on classic elegance, the new hotel line featuring neutral tones and minimalist graphics, exudes timeless exclusivity.

The line contains up to 98% ingredients of natural origin and is fully in line with Groupe GM’s Care About Earth program, contributing to the corporate effort to reduce its environmental footprint.

The collection features 30ml plant-based tubes and 100% recycled plastic bottles and large format 400ml dispensers such as GHOST and ECOFILL.

Discover the new line here.

Groupe GM presents " FLOR de ALGODÃO ", Castelbel's new line of amenities, now available to the hospitality sector.

Inspired by the idyllic setting of the Douro River valley and the best that is done in Portugal, Castelbel's new hotel line “Flor de Algodão” is endowed with an irresistible fragrance. Discover this range here, fully in line with our sustainability program – Care About Earth®

Groupe GM presents "ALECRIM", the new line of BENAMÔR amenities.

The new hotel line from Lisbon's iconic beauty brand - Benamôr Alecrim - will allow the most demanding guests to be delighted by its purely fresh fragrance. Discover, here, this line launched without single-use packaging.

PHYTOMER, the new Groupe GM partnership, is now available on the Iberian hospitality market.

The Phytomer hotel line offers to the skin all the benefits of the sea, from which it is inspired, to reveal in an authentic, natural and vigorous way, the beauty of women and men. Discover here this line that reaffirms Groupe GM's commitment to developing sustainable products fully integrated into its social responsibility program - Care About Earth®


The use of Soaps and Solid Cosmetics is an outstanding contribution to your environmental transition with reduced ecological impact. Learn about all the advantages here.



We have developed a system, totally free of charge for our customers, which ensures that your Soaps and Solid Cosmetics are collected and recycled.

For more information, click here.



Groupe GM - Exclusive Amenities has been certified Platinum by Green Growth 2050!

An international recognition for the development and implementation of global Corporate Social Responsibility solutions in the hotel and tourism sector.

Groupe GM Exclusive Amenities joins GRACE - Responsible Companies!

Find out here about this non-profit business association that operates in the areas of Social Responsibility and Sustainability.


Adhesion to

Pacto Português para os Plásticos >> https://www.pactoplasticos.pt/


Smart Waste Portugal >> http://www.smartwasteportugal.com/pt/

About us



We operate in Portugal, Spain, Cape Verde, Mozambique and Angola as exclusive representatives of Groupe GM, a world leader in the supply of trademark and personalized cosmetics to the hotel market.

We are Groupe GM's exclusive agents since 2006, when we launched our operations in Portugal as A62 - Amenities Exclusivos.

Later on, in 2014, we extended our scope of action to the Spanish market.


Groupe GM - Península Ibérica (GGMPI) team operates in Portugal and Spain, with offices in Porto and Madrid and a logistics center in the industrial area of ​​Neiva, in Viana do Castelo, in which we store and distribute GM brands for the whole Iberian Peninsula and islands.

These facilities are part of an industrial complex belonging to another company in the group, Groupe CM - Cosmética Portugal, SA (GCMCP), with development and production specialising in solid cosmetics. In this production unit several categories of hygiene and personal care products are manufactured - soaps, shampoos, conditioners, cleansing bars - and also small, low grammage formats for the hotels industry and supplies the entire worldwide network of Groupe GM agents.


Product quality and safety. • Fast and courteous service. • Exclusive commitment.



French Creator of exceptional Amenity Products

The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.

In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, parfums, design and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.

Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.


At every stage of product development, we do everything within our reach to reduce our impact on the environment. We work with industrial partners who are committed to respect our planet and who have a number of environmental certifications.

Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.



Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”




The adventure begins in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality market by offering them quality cosmetic products in partnership with renowned brands. The personalised amenity product is born.

L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.


Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL


Creation in France of AFI, the first distributor of the future Groupe GM network.


Signing of the first international chain contract with Novotel, Accor Group.


Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI.


Exclusive worldwide license agreement with the YVES ROCHER Group.


Launch of the first hotel line for a spa brand: ANNE SÉMONIN.


Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER).


Exclusive worldwide license agreement with OMNISENS.


Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio.


Exclusive worldwide license agreement with ALGOTHERM.


Exclusive worldwide license agreement with NUXE.

Launch of the exclusive GUERLAIN luxury hotel collection.


Exclusive worldwide license agreement with ATELIER COLOGNE.


Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.

(By invitation only)


Exclusive worldwide license agreement with URIAGE.


Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE.


Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.


GROUPE GM Iberica use cookies to keep the site working properly.
Some cookies may be used for analysis by GROUPE GM Iberica or its partners. By clicking on Accept all and continue, you consent to the use of these cookies.

We use Hotjar to analyze our site statistics.
These cookies allow us to collect usage information.

We use Google Analytics to analyze statistics on our site.
These cookies allow us to collect information on the use and performance of our site in order to improve its functionality, attractiveness and content. The information collected by these cookies is aggregated, and is therefore anonymous.

We use Youtube to stream our videos. These cookies are linked to the video delivery service.